Dog bites man really is boring

Red Herring reports on a claim by Cybertrust that recovering from Zotob cost the average infected company $97,000.
Sounds moderately interesting, until you learn that the industry hardest hit, healthcare, had 74% of its respondents totally unaffected. For financial firms, 93% were totally unaffected. Overall, nearly 90% of firms had no impact. Nada.
Alternative headlines that aren’t as spooky?
How about: “Hardest hit firms lose $25,000 to Zotob” or maybe “At $7K, typical finance firm’s loss to Zotob barely noticeable”.