To protect the rights of the official beer they were denied entry, so the male fans promptly removed the trousers and watched the game in underpants.
The BBC asserts that up to 1,000 fans were told to strip off their orange pants in “Fans Lose Trousers to Gain Entry.” Markus Siegler, the control-freak in charge of press for FIFA, said:
“Of course, FIFA has no right to tell an individual fan what to wear at a match, but if thousands of people all turn up wearing the same thing to market a product and to be seen on TV screens then of course we would stop it.”
Of course. That doesn’t make it normal or right. You do have to appreciate a nation which prefers nudity on their TV screens to advertising. Of course, FIFA is trying to minimize the numbers, and invent the term “ambush marketing” to make it seem unusual that there’s marketing involved in a sports event.
I tried to find a good picture, but this is a family blog.