http://emergentchaos.com/archives/2006/11/the-new-transparency.html The Emergent Chaos Jazz Combo Wed, 01 Feb 2012 19:20:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://emergentchaos.com/archives/2006/11/the-new-transparency.html/comment-page-1#comment-2908 Scribe Wed, 06 Dec 2006 07:39:14 +0000 http://emergentchaos.com/?p=2083#comment-2908 "<i>The theft happened three months ago, why has the news only just been made public?</i>" My cynical answer to this (amongst other answers) is that we're still figuring out how to "market" the idea of "trust" as data becomes both more fluid and more of an identity. Thus, marketing-wise, it's obviously bad if customers find out their details have leaked before they've been 'officially' informed. Similarly, it's also good to confirm that security is the tightest it's ever been. The gray area comes when data <i>might</i> have been leaked, but the customer is, in all probability, quite safe. From one perspective, a 'press release' on this threatens to pierce the trustability of a company. On the other hand, being 'open' about breaches is a signal of honesty - a sign to the consumer that the company can be trusted to come clean in future. In my cyncial view, 3 months is the time taken to decide the way in which a press release should be constructed/handled, like a very rushed and somewhat forced advertising campaign. “The theft happened three months ago, why has the news only just been made public?”
My cynical answer to this (amongst other answers) is that we’re still figuring out how to “market” the idea of “trust” as data becomes both more fluid and more of an identity. Thus, marketing-wise, it’s obviously bad if customers find out their details have leaked before they’ve been ‘officially’ informed. Similarly, it’s also good to confirm that security is the tightest it’s ever been.
The gray area comes when data might have been leaked, but the customer is, in all probability, quite safe. From one perspective, a ‘press release’ on this threatens to pierce the trustability of a company. On the other hand, being ‘open’ about breaches is a signal of honesty – a sign to the consumer that the company can be trusted to come clean in future.
In my cyncial view, 3 months is the time taken to decide the way in which a press release should be constructed/handled, like a very rushed and somewhat forced advertising campaign.

]]> http://emergentchaos.com/archives/2006/11/the-new-transparency.html/comment-page-1#comment-2907 Richard Veryard Thu, 30 Nov 2006 17:41:00 +0000 http://emergentchaos.com/?p=2083#comment-2907 Hi Adam. NatWest is a bank, part of the Royal Bank of Scotland, the fifth largest bank in the world. The Nationwide Building Society is the world's largest building society. Two entirely different beasts. Hi Adam.
NatWest is a bank, part of the Royal Bank of Scotland, the fifth largest bank in the world.
The Nationwide Building Society is the world’s largest building society.
Two entirely different beasts.

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