So I’ve been discomfited by the thoughts expressed by Tom Ptacek and the Juice Analytics guys over what presentations are for, and a post over at Eric Mack’s blog, “A New Two Minute Rule for Email.” The thing that annoys me is the implicit assumption that all issues should be broken down into two minute chunks. That we’re all dumb enough to require summaries like “It’s a slam dunk, Mr. President.” I find myself slipping into this belief. Annoyed that the authors of “A Report on the Surveillance Society” prepared for the UK Information Commissioner didn’t make it shorter. It’s already easy to read, but it’s 102 friggin’ pages. Who wants to read 102 pages? You’re probably already onto the next blog post already.
If you’re not, it may be because you recognize that there are arguments that take longer. There’s also arguments that don’t take so long, and I think I’ve made mine.
PS: I don’t think that Juice or Tom would ever argue for a hard-and-fast rule of this sort, but guidelines with subtlety become rules that people get tied up about.