In asking why customers don’t leave after a breach, there are two theories that people have put forth that are interestingly contradictory. the first is that they don’t know about the breaches. This was suggested by a questioner at Toorcon Seattle. The second is that customers are overwhelmed with notices. This is popular amongst bankers, insurance people, and my buddy Scott. The trouble is, I haven’t met anyone who says that they’ve gotten so many notices they just ignore them now. Absent data, I’m leaning toward the first explanation. Have any readers gotten so many notices that they’re ignoring them?