In re-reading my blog post on twittering during a conference I realized it sounded a lot more negative than I’d meant it to.
I’d like to talk about why I see it as a tremendous positive, and will be doing it again.
First, it engages the audience. There’s a motive to pay close attention and share what you hear. They’re using their laptops for good, not evil.
Second, it multiplies the attention to the talk. The talk was standing room only, but the room held fewer than 100 people. The people who tweeted had 5,300 followers. Now, that’s total followers, not unique (does anyone have an easy way to calculate that?) It’s also unlikely that many of them were reading Twitter or read backscroll, but it seems like an ok guess to say that 200-500 people saw some mention of the talk on Twitter.
Third, it promotes the audience from passive to engaged (although that wasn’t a problem for my audience, I’ve seen it in other talks). They’re no longer just listeners, they’re interpreting, quoting, and generating additional content as we engaged around the ideas in the talk.
What chaotically emerged is larger than my talk. It’s a conversation.