How to Make Your Dating Site Attractive

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There’s a huge profusion of dating sites out there. From those focused on casual encounters to christian marriage, there’s a site for that.

So from a product management and privacy perspectives I found this article very thought provoking:

Bookioo does not give men any way to learn about or contact the female members of the site. Men can join for free, if they have been invited—and if a current Bookioo member can vouch for their information. They can then post a profile for the perusal of the female—and paying—members of the site. It’s those paying women, however, who get to call the shots.

As interesting as the approach is, what’s more interesting is how they came to it. They focused on a set of female customers, and asked what is it that they worry about, and what do they want? Co-founder David Olmos:

We think that women don’t feel comfortable with the current dating sites. The latter are too masculine: they were designed by men and they fundamentally address men’s needs. We know that many women prefer a different approach: they’re eager to socialize, to meet new people, and we propose to do that through activities. It may lead them to find a partner, of course, but they may as well enjoy an afternoon in a museum with a new girl friend whom they met Bookioo! So we propose to socialize through activities, common hobbies and common tastes.

As you can see, we actually want to revamp the “dating” concept, taking the perspective of women. The key issue for us is to make sure that women enjoy the level of privacy they wish and that the males’ profiles are fully validated. (“Bookioo: dating and social networking site gives women full control.”)

It’s also a very different approach to “creep management,” which we’ve covered in past posts like “Emerging dating paranoia,” “Dating and Background Checks in the UK” or “Dating & Background Checks in China