In “Social networking: Your key to easy credit?,” Eric Sandberg writes:
In their quest to identify creditworthy customers, some are tapping into the information you and your friends reveal in the virtual stratosphere. Before calling the privacy police, though, understand how it’s really being used.
To be clear, creditors aren’t accessing the credit reports or scores of those in your social network, nor do those friends affect your personal credit rating. Jewitt asserts that the graphs aren’t being used to penalize borrowers or to find reasons to reject customers, but quite the opposite: “There is an immediate concern that it’s going to affect the ability to get a financial product. But it makes it more likely” that it will work in their favor,” says Jewitt. [vice president of business development of Rapleaf, a San Francisco, Calif., company specializing in social media monitoring.]
I’ll give Jewitt the benefit of the doubt here, and assume he’s sincere. But the issue isn’t will it make it more or less likely to get a loan. The issue is the rate that people will pay. If you think about it from the perspective of a smart banker, they want to segment their loans into slices of more and less likely to pay. The most profitable loans are the ones where people who are really likely to pay them back, but can be convinced that they must pay a higher rate.
The way the banking industry works this is through the emergent phenomenon of credit scores. If banks colluded to ensure you paid a higher rate, it would raise regulatory eyebrows. But since Fair Issac does that, all the bankers know that as your credit score falls, they can charge you more without violating rules against collusion.
Secretive and obscure criteria for differentiating people are a godsend, because most people don’t believe that it matters even when there’s evidence that it does.
Another way to ask this is, “if it’s really likely it will work in my favor, why is it so hard to find details about how it works? Wouldn’t RapLeaf’s customers be telling people about all the extra loans they’re handing out at great rates?”
I look forward to that story emerging.