I think this is the way of centralized social network software. The best of them learn from their predecessors, but inevitably end up overcrowded. Social spaces change. You don’t hang out at the same bar you hung out with in college, and you won’t use the same social networks. Specialized networks like LinkedIn will likely fare better, as long as they stay focused on a core mission.
Ezra Klein says “killer app of Google+ is the ability to start your social network over w/benefit of years of Facebook experience.” I hate to say it, but that doesn’t strike me as a killer app like Lotus 1-2-3 did.
Phil Windley says “just realized G+ is using asymmetric follow.” I think this is right and important. “Friend” relationships are rarely perfect mirrors of each other, and the software asymmetric follow pattern is closer to the human patterns of friendship, respect and fandom.
I suspect that Google has gone further, and consciously built on those patterns with friend, family, acquaintance. That’s cool, and it’s a obvious outgrowth of Flickr’s default circles of friends and family, and adds making new circles easily.
So what does this mean for you?
First, it’s time to start thinking about leavingFacebook. Get your social network back in email where it belongs. Start trying to get your data out of Facebook’s databases before everything about you sells for pennies on the dollar.
If you’re a product manager for one of these things, you’re building on the happy dopamine releases we all get when we get positive social feedback. (That’s why Facebook only has a “Like” button.) You need to realize that the dopamine-release cycle requires bigger and bigger hits of wuffie over time. And the grimaces and hesitations add up. People remember the negatives for a long time. So the bad graph builds, and over time the happy graph drops away, and with it your eyeballs, minutes, options and stock options.
So finally, enjoy it while you can, Zuck.