That’s my takeaway from a new study of 2,000 households by Consumer Reports:
There are more than 150 million Americans using Facebook at this point, and that number is growing. … a new exhaustive study from Consumer Reports on social networking privacy found that 13 million American Facebook users have never touched their privacy settings. (“Study: 13 Million People Haven’t Touched Facebook Privacy Settings“, Consumerist)
Consumerist’s headline focused on the small portion who haven’t touched their privacy settings. I think much more interesting is that based on the Consumer Report numbers, 91% of Americans have taken the time to dig into Facebook’s privacy controls. Also, 72% lock down their wall posts. Those are privacy protective actions, and we regularly hear how those privacy controls are hard to use, and how frequently Facebook changes them.
We often hear privacy-invaders making claims that Americans don’t care about privacy, or won’t do anything about it. Those claims are demonstrated to be false, and false amongst even those least likely to be privacy-concerned (young, willing to be on Facebook).
So next time you hear someone make one of those claims, ask them why 91% of Americans change their privacy settings.
As an aside, the article has a really clear summary of the many privacy problems around Facebook.