On Cookie Blocking

It would not be surprising if an article like “Firefox Cookie-Block Is The First Step Toward A Better Tomorrow” was written by a privacy advocate. And it may well have been. But this privacy advocate is also a former chairman of the Internet Advertising Bureau. (For their current position, see “Randall Rothenberg’s Statement Opposing Mozilla’s Intention to Block Third-Party Cookies.”

But quoting from “the first step:”

First, the current promise of ultra-targeted audiences delivered in massively efficient ways is proving to be one of the more empty statements in recent memory. Every day more data shows that what is supposed to be happening is far from reality. Ad impressions are not actually in view, targeting data is, on average, 50% inaccurate by some measures (even for characteristics like gender) and, all too often, the use of inferred targeting while solving for low-cost clicks produces cancerous placements for the marketer. At the end of the day, the three most important players in the ecosystem – the visitor, the content creator and the marketer – are all severely impaired, or even negatively impacted, by these practices.

It’s a quick read, and fascinating when you consider the source.

Lunar Oribter Image Recovery Project

The Lunar Orbiter Image Recovery Project needs help to recover data from the Lunar Orbiter spacecraft.

Frankly, it’s a bit of a disgrace that Congress funds, well, all sorts of things, over this element of our history, but that’s besides the point. Do I want to get angry, or do I want to see this data preserved? Yes to both.

First View of Earth from Moon
That’s why I’ve given the project some money on Rockethub, and I urge you to do the same.

Gamifying Driving

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…the new points system rates the driver’s ability to pilot the MINI with a sporty yet steady hand. Praise is given to particularly sprightly sprints, precise gear changes, controlled braking, smooth cornering and U-turns executed at well-judged speeds. For example, the system awards maximum Experience Points for upshifts carried out within the ideal rev range and in less than 1.2 seconds. Super-slick gear changes prompt a “Perfect change up” message on the on-board monitor, while a “Breathtaking U-turn” and a masterful touch with the anchors (“Well-balanced braking”) are similarly recognised with top marks and positive, MINI-style feedback.

For more, see “MINI Connected Adds Driving Excitement Analyser.”

Now, driving is the most dangerous thing most of us do on a regular basis. Most Americans don’t get any supplemental driving instruction after they turn 17. So maybe there’s actually something to be said for a system that incents people to drive better.

I can’t see any possible issues with a game pushing people towards things that are undesirable in the real world. I mean, I’m sure that before suggesting a U-turn, the game will use the car’s adaptive cruise control radar to see what’s around, even if the car doesn’t have one.