Getting Ready for a Launch

I’m getting ready for to announce a new project that I’ve been working on for quite a while.

As I get ready, I was talking to friends in PR and marketing, and they were shocked and appalled that I don’t have a mailing list. It was a little like telling people in security that you don’t fuzz your code.

Now, I don’t know a lot about marketing, but I do know that look which implies table stakes. So I’ve set up a mailing list. I’ve cleverly named it “Adam Shostack’s New Thing.” It’ll be the first place to hear about the new things I’m creating — books, games or anything else.

People who sign up will be the first to hear my news.

[Update: Some people are asking why I don’t just use Twitter or blogs? I plan to, but there are people who’d like more concentrated news in their inbox. Cool. I can help them. And much as I love Twitter, it’s easy for a tweet to be lost, and easy to fall into the trap of retweeting yourself every hour to overcome that. That’s annoying to your followers who see you repeating yourself.]

2 thoughts on “Getting Ready for a Launch

  1. Pingback: Adam’s Mailing List and Commitment Devices « The New School of Information Security

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