There’s another good article on Juice Analytics, “Godin, Tufte, and Types of Infographics:” (
hey, guys, where are the author names? Author names only show in RSS, not the web page?)
Tufte frustrates on a number of levels. He is enormously influential in business. Businesses send people to his seminars and they come back energized with the essential truthfulness of his message. Yet weeks later those principles are abandoned by the lack of practicality of his message. No one in business is going to design a graph in Adobe Illustrator as he can. They use Excel. Seldom can we spend days or weeks refining and testing a graph. The work must be done and then we move on.
So I totally agree with this, and ask, why aren’t we asking more of Excel? Why can’t we get graphics that are of Tuftian quality from them? As I’ve said, I’m really fond of the ribbon design, and if enough customers were asking for great, and defined improvements in graphical excellence, I suspect Excel would ship it. (A personal example: I’d like to be able to lock a set of graphs to the same scales for the axes, so I can create small multiples more easily. I have some graphs today that slice one data set differently, and I have to work hard to make the scales the same.)
It would be really interesting to see if the community of excellence around Excel could come up with ideas.
(In another post, Zach points to Re-Visions of Minard.)
Juice Analytics comments on “Godin’s take on Tufte:”
(Godin) I think this is one of the worst graphs ever made.
He’s very happy because it shows five different pieces of information on three axes and if you study it for 15 minutes it really is worth 1000 words.
I don’t think that is what graphs are for. I think you are trying to make a point in two seconds for people who are two lazy to read the forty words underneath
I think Seth has it just right. Personally, I can hardly resist the a well-constructed infographic, but I have an unnatural interest in data. For the many business users, better to construct information displays that are simple and to the point.
So, Seth’s points are good. They’re made in this video presentation at GEL 2006 (Google video, worth watching).
I’m really irritated by Juice’s words. It is never better to construct information displays that are simple and to the point, absent an understanding of why you’re constructing a display. If your point is “Napoleon lost a lot of lives attacking Russia” maybe a bar graph would do. Sometimes complex reasoning requires complex data. The question is not “Should your graphics be simple and to the point,” but rather “do my graphics help present the data and help people reason about it?”
To put it another way, start from the user story, use case, or scenario, and construct your information presentations to help that story along. Then, and only then, should you make it as simple and to the point as possible, but no simpler.
Let’s see..we’ve got shadows, random colors, and the colors are graduated, and so is the background. Displaying 13 digits takes 109,341 bytes (in the original), for a remarkable data density of .0001 digit per byte.
Anti-phishing working group? You can, I hope, do better.
Via the F-Secure blog, who don’t have per-post links.
It’s easy to put presentations on the web, just like it’s easy to create them. Neither is easy to do well. I’d like to talk not only about good slide creation, but how to distribute a presentation in a useful way. It’s not easy to create good presentations, even when you have good content. Simson Garfinkel pointed me to a great source on “The Design of Presentation Slides.” It’s based on actual research about presentation style and retention. It turns out that a full sentence headline, graphical representation of data, and conclusions to draw from the data presented is far more memorable than bulleted sentence fragments (right).
This style also works well when the presentation is actually a presentation of some other organized thinking, such as a scientific paper, or progress report. When the presentation is accompaniment to something, I believe the research that says the headline sentence, data and conclusion style lead to better retention. What about when there is no other handout?
There’s an expectation that speakers at a conference or workshop will provide slides. From the perspective of the conference organizers, requesting slide offers some small assurance that the speaker has prepared, and allows the conference attendees to have the slides as a reminder of the talk. From the reminder perspective, outline slides are actually very useful. There’s rarely an expectation of handouts that aren’t the slides. Perhaps the most useful (generically) is an actual outline, created with a tool designed for that purpose. A real outline is useful because it is less constrained by the genre: ideas can be more than active fragments, and the printed page imposes fewer constraints on both sentence and block than the slide. An outline’s not so useful as data, but who has data these days?
So I think I may move away from my habit of providing multiple formats of the slides themselves, and move to putting up a three-part web page with outline, references, and any details of the argument that seem to require elucidation. Perhaps even a short essay.
I would do this because the two scenarios are so different: One involves having me at the front of a room, using slides to illustrate and orient around my words. The other, without me there, means that the message needs to be self-contained.
Tony Chor has a good post on “Backstage at MIX06.” The effort that goes into a good presentation, including the practice, the extra machines, the people to keep them in sync, etc, is really impressive:
Normally, when I do a presentation and demo, both the demos and the presentation are on the same machine. I advance the slides and do the demo myself. Sometimes, for a big talk like my keynote at Hack-in-the-Box, we separate out the slides and demo onto separate machines (especially when the demos have pre-release bits like Windows Vista or IE7) and maybe I’ll have someone help me with the demos/slides to keep things running more smoothly.
Well, MIX took that to a whole new level. First, the demo machine was backstage, connected to a monitor, keyboard, and mouse via a switch. We also had a backup demo machine hooked up.